TrophyΤροφή is a pioneering initiative that invests in the development and enhancement of the Greek agri-food innovation ecosystem, highlighting and rewarding innovative business ideas and startups operating in the fields of agrotechnology, food technology, and agrologistics with products and services that utilize innovative technologies, even in the early stages of development.
The organization New Agriculture New Generation has been organizing TrophyΤροφή since 2019, having collaborated with most universities, research institutions, multinational companies, and VCs.
To date, through this initiative, 122 startups have been supported, while a total of 16 participants distinguished within the framework of the initiative have shared monetary prizes totaling €100,000. Additionally, they have received consulting support and the necessary networking in Greece and abroad for the development of commercial and business solutions aimed at addressing modern challenges in the agri-food sector.
In 2024, greater emphasis is being placed on connecting university communities with the market and companies in the agri-food sector. This is why the initiative will be implemented within universities, maintaining the structure of previous Meet-ups, with panel discussions and workshops for team building and idea generation. In each Trophy Meet-up, one winning team will emerge, and the total of eight winning teams with their ideas will compete in an open vote for the best business idea of 2024.
The results of the TrophyΤροφή activities for 2024 will be presented in a final event, a celebration of innovation and entrepreneurship in agri-food!
